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Kurumsal
Design Team
 

AN EXPERT, YOUNG AND DYNAMIC TEAM

Design oriented production is a “lifestyle” for Miss Poem. Therefore, expert designers who have achieved important success in their fields work together with young talents in Miss Poem. Miss Poem, which continuously incorporates new talents who prove themselves in the fast fashion category, takes care to bring permanence to its innovative and creative brand line with this magnificently generated synergy.

 

5000 NEW DESIGNS ANNUALLY

The young and creative point of view also starts to rise while the lines of the collection become apparent during the design process. The team which creates nearly 5000 different models annually, puts this rich diversity into a strict assessment under “aesthetic value”,” genuineness”, “ functionality” and “manufacturability” criteria.

 

THE UNDERSTANDING THAT CLOSELY FOLLOWS WORLD FASHION

The design team closely follows all fashion fairs and latest trends in Turkey and worldwide, gives importance to continuously feeding its creativity and keeping itself updated. The team continues to research during the design process, tries to transform every information source possible into a “fountain of inspiration” for themselves. 

 

INNOVATIVE, AUTHENTIC AND CREATIVE MODELS

The team follows the prominent trends worldwide, new styles and streams closely, appends its signature under the design of 90 models weekly in average and more than 5000 models annually in line with the young fashion understanding. The products in Miss Poem’s rich collection range from skirts to trousers, printed T-shirts to denim, suits to jacket, from knitwear to casual wear, and from shoes to bags. 

 

SPECIAL PROJECTS WITH FAMOUS DESIGNERS

For enriching the product and model diversity and creating designs in world standards, Miss Poem performs projects based on studies with professional designers in and abroad in certain periods.

About Us

 

CREATIVE AND INNOVATIVE BRAND

Miss Poem; which has started its business as a retail dealing branch of textile industry in 1994, is a leading ready to wear brand for women and is among the leading names of “ the young vision” both in Turkey and in the world with its modern and creative identity. In 1998, Miss Poem introduced its first collection with its modern, energetic and independent designs to customers . Miss Poem, continues to improve itself with the inspiration from its brand character, completed the branding process in a short time and opened many concept stores in Turkey and in the world.

 

A YOUNG BRAND GROWING RAPIDLY IN THE INDUSTRY 

Miss Poem, which has grabbed a slice of history in a short time in ready to wear industry with thanks to the successful production and branding strategies, has reached about 100 shops and 600 corners notably about 60 in Turkey and more than 40 abroad. The company fills an important gap in the industry by its concept retailing understanding, continues its investments at leading cities of the world and throughout Turkey and continuously sustains its growth by expanding its shop network. 

 

MORE THAN 5000 NEW DESIGNS ANNUALLY

Miss Poem creates more than 5000 models annually with its young, talented and dynamic design team, offers the opportunity to dress according to various times and occasions in the daily life with its rich sub brands and wide range of products. The Company establishes its creative, lively and stylish collection via Miss Poem Casual, Miss Poem Denim, Miss Poem Accessories, Miss Poem Basics, Miss Poem Knitwear sub brands and brings the energetic, independent, young and colourful world of the brand together with the customers by Sweetthings and Just Black sub-brands.

 

EXPORT TO APPROXIMATELY 40 COUNTRIES WORLDWIDE

Miss Poem successfully represents our country at the export arena. It exports to many countries including Dubai, Azerbaijan, Bosnia-Herzegovina, Cyprus, Georgia, Germany, Kazakhstan, Kuwait, Kyrgyzstan, Russia, Lebanon, Macedonia, Saudi Arabia, Serbia, Syria, and Ukraine under its own brand. Miss Poem brand, which is registered at nearly 60 countries worldwide, continues to grow with investments on the export of Turkish products. 

 

A TRENDY BRAND WITH A VISION 

Miss Poem closely follows the world trends, the most recent developments and innovations in the fashion world , meets customer expectations by feeling the pulse of fashion. The Company, with its young and creative vision, launched the online sales web site “misspoemstore.com” and online wholesales site “siparis.misspoemstore.com” to bring a breath of fresh air to the communication between the dealers and the retail customers. Thus, faster notification of the customers about the new released products and more rapid sales of the favourite products than the shops will be achieved. 

 

A GROWING BRAND WITH GLOBAL TARGETS

As a design oriented Company, Miss Poem continuously widens and updates its collection and product range in order to appeal to different tastes and needs, while aiming to provide “ a free life style “ to its customers and become “a global brand”.

Yesterday to Today

1994 The story of Miss Poem started in a 40 m² shop in Istiklal Street. Short time after, it succeeded to become one of the shops in Beyoğlu which is followed by people. 

1998 Miss Poem which started production of printed t-shirt at the beginning, reached very high sales figures.

1999 It rented the first wholesale point with the area of 30 m² in Merter. 

2000 Increased the wholesales are to 200 m² and started to increase its production in a production area of 375 m²..

2001 Enriched and made bigger its collection by diversifying the products.

2002 The retailing process has started by initiating growing the Miss Poem brand.

2003 Miss Poem intensified its works for increasing the dealer network and brand spotlight.

2005 Miss Poem grew out of itself and moved to the production area of 4500 m². The preparations of the road for growing were completed after making up the infrastructure shortage.

2007 In a very short time, 60 shops and more than 300 stores were achieved both in and abroad. 

2008 The dealership network was increased and led to the total of 80 shops which are 50 in Turkey and 30 at abroad. 

2009 The number of 90 shops and 600 stores were achieved both in and abroad. In the first half of 2009, Miss Poem moved to its new factory with the area of 5000 m² and put a step forward on expanding its production and collection more. 

2010 By expanding its collection, Miss Poem Casual, Miss Poem Denim, Miss Poem Accessories, Miss Poem Basics, Miss Poem Knitwear sub groups and Sweetthings, Just Black sub-brands were introduced to the customers.

2011 Miss Poem opened its Online Sales internet site. The number of 120 shops was achieved. Continued to open new shops with the target of concept retailing understanding. Increased its service standards and promotion activities for reaching larger communities in Turkey and all around the World. 

2012 The retailing works in and abroad are proceeding with its new concept.

Mission / Vision
 

We aim to carry our success rate which we have achieved in Turkey as the result of the principles of quality, trust and discipline that we have as Miss Poem, to world scale and become a “favourite” brand globally in the ready to wear industry. 

 

WIDESPREAD SHOP NETWORK IN TURKEY AND WORLDWIDE

We are planning to grow in retailing, increase the number and square meter of shops by continuing our investments in important cities of Turkey and the world, to make important contribution to the national economy, to transform sustainable development into a lifestyle with the conscious of social responsibility and be a leader establishment of the industry with our technology and quality standards. 

 

RICHER SUB-BRAND DIVERSITY 

With the power from our new sub-brands, we see to carry our production capacity over “ 3 million” pieces by sustaining our quality production and fast fashion understanding, to increase the product diversity of our sub-brands, to make our collections richer, to provide more product alternatives to our customers, and to provide “ continuous customer satisfaction” by working with our suppliers under mutual cooperation and trust, being our priorities. 

 

MORE EFFICIENT AND QUALIFIED WORKING STANDARDS

We plan to make the entire Miss Poem team happier and more productive by providing the best working conditions to our employees; to provide service with “ zero mistake” under any condition on the basis of continuous improvement and development policy, to realize the “Total Quality Management” understanding as the lifestyle of Miss Poem brand by systematically ensuring the quality knowledge in our service units.

 

MORE COMPREHENSIVE SOCIAL RESPONSIBILITY UNDERSTANDING 

As a necessity of our understanding of social responsibility, our priorities are to continuously support the environment and community friendly projects and take part among the most liked and prided companies in the ready to wear industry in our country.

 

WIDER BRAND VISION FOR 2020

Under the principle of faster responding to the rapidly changing customers’ expectations, we are planning to increase the dealer and customer satisfaction and complete innovation in all areas from the decoration to service standards within the changing and renovation process that we are planning to complete until 2020. We aim to increase the number of our shops more than 200 and our annual product range to more than 7000. We aim to take part among the brands which have a corner on the market worldwide.

Production Team
 

PRODUCTION OF MORE THAN 2 MILLION ANNUALLY 

Modern production principle and quality product creation philosophy are the essential elements of the successful branding strategy of Miss Poem. With the power from this philosophy, Miss Poem sustains its development and growth in stability since its establishment in 1994. It increases the production capacity and product diversity continuously by closely following the developing technology network and changing world conditions. The increasing graph of production capacity in Miss Poem proportionally reflected to the production area which has reached an area of 5000 square meters. Since the starting day of production, the numbers have  increased 14 folds. The monthly average production of is 250.000 and the annual production is more than 2 million.

 

QUALIFIED PRODUCTION PROCESS 

Planning takes the first place within the production process in Miss Poem. In this unit, all details of the product are examined in detail and sales planning is made. After that, the model house department finalizes all the designated collection processes. One of the important parts of the production phase is purchasing. As the of the researches for  best quality at the fairest price, the accessories and fabrics are purchased. Cutting and preliminary preparation of these products are made at Miss Poem’s own production area. The products which are ready for the sewing process are preceded to sewing at modern production units that are in conformity with safety conditions by expert teams. After quality approval, the products  are transferred to Miss Poem warehouse for shipping.

 

QUALITY ORIENTED UNDERSTANDING TAKING CARE OF DETAILS

Miss Poem tries its best  to introduce 6 collections to its customers.Miss Poem which is marching rapidly towards its aim of being the most important brand in the ready to wear industry, realizes %100 of its production in Turkey, a great contribution to the national economy. 

Miss Poem product line consists of 3 main categories:

Top Group: T-shirt, shirt-blouse, knitwear, dress, jacket, coat, cardigan, sweater
Lower Group: Trousers, skirt, shorts, denim, capri, leggings, romper, bib and brace overall
Accessories Group: Bag, shoes, belt, purse, ornament, scarf, beret, gloves, stole, swimwear, hat, glasses, watch

Sales Team
 

EXPERT, EXPERIENCED AND SMILING SERVICE

Miss Poem, offers rich alternatives to those who create their own trend in Turkey and in the world, and closely follows customer expectations while trying to do its best for responding to queries. The sales department provides professional and smiling services. The team provides service at their maximum speed by using premium products during pre-sales, on sale and after-sales operations.

 

ONLINE (LIVE) SERVICE SUPPORT 

Miss Poem, with its infrastructure focused on solution creation and customer satisfaction, provides online (live) service support throughout the day. Regular visits by the sales personnel and instant collection notification via phone are the elements of the sales system that make the “ difference”. Furthermore, sample products from Miss Poem showroom are sent “instantly and rapidly” by the sales team upon request. Product allocations for supporting the customers are arranged as well. 

 

CUSTOMER ORIENTED WORKING SYSTEM

Miss Poem sales units serve under professional standards within the frame of reliability, solution creation, honesty, flexibility, customer orientation, responsibility and team work. Stock- sales planning, full retailing support and demand oriented needs are provided by the company.

 

REGULAR DEALER VISITS

Miss Poem sales team takes a great note of regular dealer visits for sustaining effective communication with its dealers. The sales team follows the fashion and trends, then shares these with its customers, diverts them according to the analysis obtained from sales channels in and abroad, and also provides information on product management for world class service quality.
 

AFTER SALES SUPPORT SERVICES

Miss Poem gives priority to meet with customers’ and dealers’ needs in professional standards, shows maximum care for solution oriented service on information and support matters in after sales just as in pre-sales.

Design Team
Design Team Yearly over 5000 designs
About Us
About Us
Yesterday to Today
Yesterday to Today
Mission / Vision
Mission / Vision
Production Team
Production Team Yearly over 3 million products
Sales  Team
Sales Team Customer-oriented work system
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